Once upon a time it was known as the format just for the book industry. Now EPUB3 has emerged as the most accessible, universal and versatile digital publication file in circulation today. The files open on any smartphone, tablet or ereading device on well-known apps especially designed to optimise and enhance the reading or viewing experience of your audience.
The story doesn't end there. EPUBs are also remarkably fluid. They have the potential to be automatically converted into many other formats including high-spec print, specialist PDFs and websites. So not only are EPUBs valuable articles in themselves, they can also serve as the base unit of custom-made digital publishing systems and help you reach people in different ways.